Deepfakes Are Now Making Business Pitches

Source: Tom Simonite
Affiliation: Wired

This article describes how deepfakes--hyper-realistic fake videos--are making their way into the business world. Specifically, the article profiles how EY uses deepfakes as a part of their company communication. The deepfake videos used at EY are presented as openly synthetic, and help EY employees communicate with business partners in other languages and make internal announcements. While this is overall a positive use of deepfake technology, the article also discusses one perspective of why we should be wary of adopting deepfakes in the workplace.

Keywords: Computer Science , Deepfakes , Tech Ethics