Welcome to the Age of Privacy Nihilism

Source: Ian Bogost
Affiliation: The Atlantic

In this article, Ian Bogost provides an overview of the history of business intelligence. While the uncannily-appropriate nature of the targeted ads we receive today makes data privacy seem like a new issue, business intelligence actually dates back to the late 1800s. Through following evolution of business intelligence through history, the reader comes to a greater understanding of how we ended up where we are today with tech companies using vast quantities of user data to serve up highly targeted ads and to make business decisions.

Keywords: Advertising , Big Data , Computer Science , Privacy , Tech Ethics , Tech Industry