Why You Should Embrace Surveillance, Not Fight It
Source: Kevin Kelly
From the article description: "The internet is a tracking and monitoring machine. We will ceaselessly self-track and be tracked. We’re expanding the data sphere to sci-fi levels and there’s no stopping it because too many of the benefits we covet derive from it. Our central choice now is whether this surveillance is a secret, one-way panopticon -- or a mutual, transparent kind of 'coveillance' that involves watching the watchers..."